data sciences

Beauty for All Industries (BFA) is the home of the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective. IPSY, was founded in 2011 and is a personalized beauty subscription that inspires self-expression and strives to make beauty more inclusive and welcoming to all. IPSY delivers customized Glam Bags leveraging IPSY Match, a proprietary machine learning technology that analyzes hundreds of attributes to delight each member with beauty products fit for their lifestyle. With an avid beauty community and more than 200 million product reviews, IPSY has created the ultimate beauty discovery platform.