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Improve your online/offline business with Google location bid adjustment and Google offer extension

 

Google Adword is one of the most powerful tools to promote our website online. It provides advertisers the flexibility to create their own ad campaigns and promote their ads online. There is a new updation in Google Adword Enhanced campaign section i.e. Google location based bid adjustment and Google offer extension. So let’s see the Google Adword enhanced campaign and later in this post we will discuss the location based bid adjustment and offer extension

 

Google Adword Enhanced campaign and how it is different from Google Adword

 

In Google Adword we needed to create a different ad campaign for different devices like desktops, smartphones, tablets, televisions and more and for that we needed to set up individual budgets for everything. But Enhanced Campaign of Google Adword provides the capability to advertisers to choose their ads on the basis of their time of day, location and the ability of the device they are using. In the enhanced version of Google Adword the advertisers don’t have to create different campaigns for different devices, locations etc. They can manage all these things in one single campaign and trim their budget. One more feature added to the Enhanced Campaign is Google Offer Extension. Let’s see in detail what exactly Google location based bid and Google offer extension are.

 

1. Google Location bid Adjustment

 

These features have come with the recently added enhanced campaign in Google Adword. The main benefit of using location bid adjustment is that advertisers have a choice to target multiple ads in one campaign and choose different bids for different locations. In these you can add the local address of your business location which will also help make your business more popular with customers whether they buy your services/products from software development company online or offline. You can reach out to customers who are located near your business location easily with the help of location bid adjustment, which provides us with reporting tool to help advertisers choose the perfect location to place their bid after checking from which location they are getting maximum clicks.For example, you are running a coffee shop and you are doing advertisement through Google Adword enhanced campaign. You have created campaigns for both types of users -- mobile and and desktop -- with the help of the enhanced campaign in Google Adword. So now you have found with the help of a report that a user is clicking more on your advertisement on a weekend between 11:00 am and 6:00 pm and you are getting maximum hits from a mobile device. Then you can increase your bid by + 25% from your current desktop user bid to mobile user for a particular time period. Secondly, If someone is browsing your ads from your nearest location to your coffee shop, then you  can increase your bid by + 50% as that person is just a few miles away from you there are more chances of him visiting your coffee shop.

 

2. Google Offer Extension

 

One more update to Google Adword enhanced campaign is Google Offer Extension. Currently this is only available for US customers. It is one of the best ways to drive customers to your store with by showing best offers at the right time. Google Offer Extension in enhanced campaign provides an advertiser the facility to display promotional offers with their text ads in your Adword campaign. Offer extension is used by a wide range of people like retailers, business owners, manufactures and many more. You can target different devices to display your ads. Once your offer is set up and when your customer clicks on your ads, then Google will send your customer to a landing page and that page will display your promotional offer with your business logo and address of some nearby store. After that the customer only needs to take a printout of that offer or it will save it to Google offer account to redeem that particular offer with the help of text code or bar code. The advertiser only needs to pay when your customers click on your offer and not at the time when customers redeem it. Example: If you need to create a promotional offer for your coffee shop, make sure you are using Google Adword enhanced campaign, son that if you want to add offers then just click on ad extension and in that view offer >> offer extension >> create a new extension. Here you need to fill the form of offer extension like offer headline, redemption date, distribution date, promotion code and other details. For example you are going to add headline 20 % off on purchase of each coffee. Select the date before which your customer wants to redeem his/her offer redemption date, enter a distribution date, your offer and details of your offer. Your offer is only visible to your customer when your ads are displayed in top three positions and one more thing it will show your offer to only those customers who have a relevant search query

 

Things to keep in mind while creating Google Offer Extension

 

1. Be Specific: 

 

Keep your offer headline specific so customers come to know that the offer which is available is specific to some product or service. You don't need to create your offer headline in a general way, for example, your business name.2. Make a good deal:  Create your deal/ offer in such a manner that it will create value for your customer. Make it in such a manner that the user will like to click on your offer.3. Be exclusive:  It means when you are creating your offer it should be for some specific customer and not for all customers who visit your store. For example, if you are providing 30 % discount on purchase of coffee it should only be for those who have the offer code. The exclusive offer must be only for a limited period of time or some specific group of people.

 

4. Know where your offer is created: 

 

You can create offer extension at two levels, one at the campaign level and another at the ad group level. The main reason for this is when you create your offer at these two places at that time it will reflect your offer in the whole campaign or ad group. So, you need to keep in mind that your offer is visible to all ads in that campaign or group and also favorable for the location where that offer appears.

 

5. Make it different: 

 

You need to try a different way to describe your product or services for which you have created ads. But try to make it different from your ads as offer extension is part of ads.

 

Conclusion

 

This new addition to enhanced campaign will help you to develop your business in the online and offline world. It will help advertisers to achieve their end goal. I have tried it out and now it’s your time to try! Let me know some pros and cons of this new addition to enhanced campaign by way of comments.

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